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CASSIE
GIOVANNI
WRITER //
MARKETER
about
about
Cassie Giovanni is a passionate storyteller. From creating an engaging hero's journey in her fiction to crafting unique brand stories. With more than a decade of experience in banking as front-end employee, assistant branch administrator, and financial marketer, she helps make sure brands are looked at holistically, across all contact points. She is an innovative marketing leader with 7+ years of experience delivering exceptional marketing plans, content and collateral based on established and new strategies. Cassie is a results-oriented and collaborative professional who brings expertise in brand management, strategic planning and project management.
accomplishments
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Designed digital text and display campaigns that resulted in click-thru rates up to six times the industry standard, conversion rates at three times the industry standard and an ROI of more than 200%
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Developed and executed strategic plans lead to record growth each year (2018 - deposit growth$71 million, $27.7 million booked consumer loans and the most significant increase in commercial lending in the bank's history with 17% growth YOY)
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Spearheaded rebranding of Savings Institute, which resulted in a brand awareness increase by 40% in new markets and placement on Forbes' 2019 Top Banks in CT list
what I do
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Team Management: 12+ yrs
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Copyediting & Writing: 12+ yrs
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Website Design: 12+ years
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Project Management: 8+ yrs
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Customer Journey: 8+ yrs
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Contract Management: 8+ yrs
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Training Development: 8+ yrs
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Training Execution: 8+ yrs
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Digital Advertising: 8+ yrs
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Traditional Advertising: 5+ yrs
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Budgeting & Allocation: 5+ yrs
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Brand Management: 8+ yr
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Digital Photography: 15+ yrs
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Graphic Design: 8+ yrs
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Public & Media Relations: 5+ yrs
portfolio*
* Please note that for professional reasons, Cassie's portfolio is only accessible upon request.
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