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    Book Marketing Plan: Part One
    Cassandra Giovanni
    • Mar 22, 2019
    • 6 min

    Book Marketing Plan: Part One

    Marketing Plan Part 1: Defining Objectives for Your Novel You may be thinking 'I'm an author, not a marketer.' Why do I need a marketing ...
    4 views0 comments
    The Making of a Book Cover
    Cassandra Giovanni
    • Aug 11, 2018
    • 3 min

    The Making of a Book Cover

    Today, I wanted to spend a little bit of time talking about the making of a book cover. Over and over, you will see those issuing publica...
    9 views0 comments
    Book Launch Page Secrets
    Cassandra Giovanni
    • Mar 3, 2018
    • 4 min

    Book Launch Page Secrets

    What is a Book Launch Page? A few months ago I stumbled upon an article on book launch pages. It touted this to be the newest, greatest t...
    1 view0 comments
    Marketing Analytics for Authors
    Cassandra Giovanni
    • Mar 3, 2018
    • 4 min

    Marketing Analytics for Authors

    It's no secret that my day job is marketing. That means I live my life looking at crazy acronyms like CTR, SEO, SEM and even more insane ...
    0 views0 comments
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