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Book Marketing Plan: Part One
Marketing Plan Part 1: Defining Objectives for Your Novel You may be thinking 'I'm an author, not a marketer.' Why do I need a marketing...
Cassandra Giovanni
Mar 22, 20196 min read
The Making of a Book Cover
Today, I wanted to spend a little bit of time talking about the making of a book cover. Over and over, you will see those issuing...
Cassandra Giovanni
Aug 11, 20183 min read
Book Launch Page Secrets
What is a Book Launch Page? A few months ago I stumbled upon an article on book launch pages. It touted this to be the newest, greatest...
Cassandra Giovanni
Mar 3, 20184 min read
Marketing Analytics for Authors
It's no secret that my day job is marketing. That means I live my life looking at crazy acronyms like CTR, SEO, SEM and even more insane...
Cassandra Giovanni
Mar 3, 20184 min read
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