Cassandra Giovanni
Book Marketing Plan: Part One
Marketing Plan Part 1: Defining Objectives for Your Novel You may be thinking 'I'm an author, not a marketer.' Why do I need a marketing...
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Cassandra Giovanni
Aug 11, 20183 min
The Making of a Book Cover
Today, I wanted to spend a little bit of time talking about the making of a book cover. Over and over, you will see those issuing...
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Cassandra Giovanni
Mar 3, 20184 min
Book Launch Page Secrets
What is a Book Launch Page? A few months ago I stumbled upon an article on book launch pages. It touted this to be the newest, greatest...
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Cassandra Giovanni
Mar 3, 20184 min
Marketing Analytics for Authors
It's no secret that my day job is marketing. That means I live my life looking at crazy acronyms like CTR, SEO, SEM and even more insane...
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