Marketing Plan Part 1: Defining Objectives for Your Novel You may be thinking 'I'm an author, not a marketer.' Why do I need a marketing...

Today, I wanted to spend a little bit of time talking about the making of a book cover. Over and over, you will see those issuing...

What is a Book Launch Page? A few months ago I stumbled upon an article on book launch pages. It touted this to be the newest, greatest...

It's no secret that my day job is marketing. That means I live my life looking at crazy acronyms like CTR, SEO, SEM and even more insane...